Dual nature of Dr Jekyll and Mr Hyde and the duality between good and evil Essay Example for Free

Dual nature of Dr Jekyll and Mr Hyde and the duality between good and evil Essay The struggle between Dr Jekyll and Mr Hyde reflects upon the duality of man, in between good and evil. Robert Louis Stevenson wrote the novel in the 1800 where T.V and other forms of entertainment didnt exit, therefore the Victorian audience, found it entertaining to read. The novel explores the attitudes of the Victorians people with regard to their obsession with keeping a respectable society However, despite this public decency, Stevenson appears to be suggesting that underneath the surface, peoples behaviour was not quite as respectable as it should be. Stevenson believed that there is light and dark in all of mankind- man is not truly one, but truly two. Most of the characters are seem as having professions considered to be important and influenced, such as lawyers, doctors and politicians, all representing respectability. Mr Jekyll liked to indulge in pleasures but his status prevented him to do so, he creates an alter ego for himself to live out his passions. Dr Jekyll dependence on Mr Hyde became an addiction, although Jekyll says that he can be rid of Mr Hyde at any point his lack of control helps Mr Hyde to over power him and take over. Robert Louis Stevenson was born and bread in Edinburgh. He was a very sick boy thought his childhood which had confined him to a bed. His nurse used to read to him the Pilgrims Progress and the Old Testament, telling him stories about evil, causing him to suffer nightmares. Stevenson grew up in Edinburgh which itself had two faces on one hand the modest, religious and respectable New Town and on the other hand a bohemian Edinburgh- the dark one. This Edinburgh was symbolized with brothels and shadiness. The contrast of the two was a bit like the nature of Dr Jekyll and Mr Hyde. The story of Dr Jekyll and Mr Hyde is largely allegorical. In the first chapter we see the theme of duality when the two characters Utterrson and Enfield are a taking a walk and they see a door which described as bore in every feature the marks of prolonged and sordid negligence. The door stood out from the rest of the street because all the other buildings were well kept. Mr Enfield has a flash back, he remembers the time Mr Hyde tramples over the girl and describes him as a juggernaut. The first victim of Hyde was the little girl. I think the reason why Stevenson chose a little to be the first victim of Hyde is because a child represents innocence and he is trying to say that Hyde is pure evil with a cold heart. The description of the street reinforces the theme of duality because it is a dingy neighbourhood and there are shops like rows of smiling women this raises a question why is Dr Jekyll living in a tawdry neighbourhood. Jekyll appearance is a lot different from Hyde he is smoothed face where as Hyde looks as if though he is deformed and short. I think the reason why Hyde is short is because the evil side of Dr Jekyll hasnt developed properly. Hyde becomes Jekylls demonic, monstrous self. Stevenson presents him as such from the outset. Hissing as he speaks, Hyde has a kind of black sneering coolness.like satin. He also strikes those who witness him as being deformed, pale and dwarfish As the story progresses, Hyde becomes more and more violent, culminating with the death of Sir O.Carew. The maid describes the murder as horrific but before the murder there is a pleasant description of the setting the soft, clear night, the romantic nature of the maid, the full moon, and the sweet loveliness of the old man. This is another example of the use of duality and the theme of good and evil because Stevenson describes the setting with a romantic aroma full moon but then everything changes from good to evil. The horrific description of the murder includes a storm of blows and bones being audibly shattered once again Hyde is described as disgusting looking. The description implies Stevenson views of the world of certain, inherent evilness in people, something that can be detected by merely glancing at a person. Stevenson explores the theme of double through symbols and characters. Most of the novel is set at night, and the fog becomes almost a character hiding people in the city. Where ever wine is present there is positive happening but it can also symbolize evil because too much wine can transform a person making him drunk. This happens to be like Dr Jekyll and Mr Hyde, when he drinks the potion. Stevenson tries to create an atmosphere which is based on (emphasise) tension between order and disorder-duality. He finds the truth. However, even Utterson seems to have a double life, and in his quest he examines his own conscience and the lawyer, scared by the thought, brooded a while in his own past, groping in all the corners of memory, lest by chance some Jack-in-the-Box of an old iniquity should leap to light there Dr Lanyon dies because he was exposed to the pure evilness of Jekylls experiment that went wrong. The evil, Jekyll created, killed Dr Lanyon, indirectly. When forced to confront his divided self, Lanyon could not bear to think that he may have his own Mr Hyde in him. So he kills himself.

America Needs Environmental Equity Essay -- Environmental Racism

Introduction "...We live in a breakable takeable world, an ever available possible worldÃâ€"" These words, by poet and singer-songwriter Ani Difranco, articulate the relationship between the environment and its inhabitants. Society is constantly manipulating the environment. Our capacity for changing the environment is kept in check by the destructible aspect of nature. The changes we make, those advancements in technology, are limited. While the industrial revolution, per say, is over, industry is ever expanding, moving us into a faster, more efficient lifestyle. However, efficiency and advanced technology are not without their price, and that fee, even more so than monetary in nature, is more accurately quantified by an increased duress on the environment and its inhabitants. As industry expands, waste products increase, and often this waste is toxic to humans, plants, and animals. So-called advancements, such as pesticides, which can greatly increase crop production, may cause chronic health problems. Environmental stressors, such as smelters, chemical plants, incinerators, and landfills all result from efforts to improve the functioning of society, and all have adverse effects on the populations living within proximity of these stressors (Bullard 1994). The Problem We have decided as a collective society to further our technology and expand our industries at the cost of a less healthy environment. Because this decision is one that affects all of us, we must be willing to take equal responsibility for the harm done to the environment and to its inhabitants. Unfortunately, white members of the middle and upper socio-economic classes have not accepted the price of advancement, and have instead placed the burdens of ou... ...onmental Planning and Management. June 1996, Volume 39:2. "Less Equal than Others." Lancet. April 2, 1994, Volume 343:8901. Payne, Henry. "Green Redlining." Reason. October 1998, Volume 30:5. Bibliography Boerner, Christopher. "Environmental Injustice." Public Interest. Winter 1995, Issue 118. Bullard, Robert D. "Overcoming Racism in Environmental Decisionmaking." Environment. May 1994, Volume 36:4. Durning, Alan. Action at the Grassroots: fighting poverty and environmental decline. Worldswatch Institute: Washington D.C., 1989. "Environmental Racism?" Wilson Quarterly. Spring 1995, Volume 19:2. Sachs, Aaron. Eco-Justice: linking human rights and the environment. Worldswatch Insititute: Washington D.C., 1995. Reilly, William K. "Environmental Equity: EPA's position." EPA Journal. March/April 1992, Volume 18:1.

Sun Chips Case

0817 General Assessment of Sunchips’ test market results. Pros A pro would be that Frito-Lay knows where the majority of their sales are happening. Due to about 90 percent of them being in supermarkets and convenience stores. It is also a pro that they have determined what percentage of each size package and flavor they are selling. In addition they have also determined the percentage of cannibalization that will happen. Another pro is that the cumulative repeat percentage steadily rose every week. Cons A con to these test market results would be that they have only been run for ten months.The results could be ballooned considering that they are introducing a new product. Another con would be that only about 1 in 5 households (less than 20%) have tried the product. And out of that 20 percent only 41. 8 percent had repeat purchases. Continue test market for another six months Pros A pro for continuing test marketing for six additional months would be that they would get even mo re accurate test market results. In addition, they will have the advantage of seeing how much word of mouth can raise their cumulative trial and repeat percentages. ConsThe con to continuing test marketing for six more months would be that if they don’t go ahead and launch nationally a competitor might launch a similar product nationally and upstage Frito-Lay. Therefore, the opportunity to be first-to-market would be lost. Another con could be that if their data is accurate they are losing significant profit for the next six months. Introduce Sunchips nationally with the same introductory strategy. Pros A con to this strategy would be that if the test market results are accurate, then Frito-Lay would profit from their new product and know all the necessary details of cannibalization.Yet, if the test market results are accurate then Frito-Lay should definitely introduce Sunchips nationally. Frito-Lay’s revenue goal for Sunchips 100 million if introduced nationally. Reve nue in the M-St. Paul Minneapolis from triers and repeaters was about 512,000 and 620,000 respectively. The M-St. Paul Minneapolis area accounts for 2. 2 percent of the 90 million snack ship user households in the U. S. By extrapolating the results from M-St. Paul Minneapolis to the U. S. , Frito-Lay can expect revenue to exceed 110 million. ConsA con would be the possibility of the ten month test market results to be inaccurate. In this case Frito-Lay would have launched nationally too soon. In addition, Frito-Lay will be giving up the opportunity to test out different strategies. Introduce Sunchips with some strategy modification (more advertising, larger package sizes, another flavor) Pros More advertising would lead to more brand awareness and possibly more sales. Larger package sizes would be good if sold at the same price per ounce. They would give customers another option.Adding another flavor would increase sales and possibly gain new customers. Cons The con to more advertis ing would be more spending, which takes away from profits. The problem with larger package sizes is that they would have to produce and distribute a whole new package. The con to adding another flavor is that it would increase cannibalization from 30 to 35 percent. There is also a con to the combination of adding a larger package and a new flavor. By adding these two, stock-keeping units would double from six to twelve, therefore going from two flavors and three sizes (6) to three flavors and four sizes (12).

Things Fall Apart Reaction Paper - 1420 Words

Things Fall Apart By Chinua Achebe English II Submitted by: G11 David, Kim Patricia Y. II – Helium Submitted to: Mrs. Zenaida S. Garcia – Nicolas Submitted on: August 6, 2012 Things Fall Apart Take-Home Test 1.) a.) Ikemefuna is Umuofia’s hostage from Mbaino who was put under Okonkwo’s care for three straight years. He lived with Okonkwo’s family and became close to Nwoye, Okonkwo’s eldest son. He calls and treats Okonkwo as his real father. Okonkwo is inwardly pleased with him and he even likes him more than his real son. After three years, the elders have decided on what to do to him. They came on the decision of killing him and Okonkwo joined in killing him due to his fear of becoming weak. But then, guilt haunts Okonkwo†¦show more content†¦Christian terms - An example was when they rescue of the new-born twin babies from the forbidden forest. The Ibo tribe thinks that having a new-born twin babies is an evil sign and a curse for the women to have twin babies so they just let them die in the forest. This tradition came out to be very cruel to the missionaries. So, they showed readiness to go against Ibo tribe’s tradition for the babiesà ¢â‚¬â„¢ life sake. 5.) They maintain the belief that the egwugwu are gods when they are clearly masked humans because these are the symbol of the culture and independence of their tribe. Once the egwugwu loose power in the community, the clan’s culture and independence will also be lost. 6.) It came from the Old Testament story of Abraham and his son, Isaac (Genesis 22: 1-13) in the Bible. The story is that God ordered the first patriarch Abraham to sacrifice his young son Isaac, but then when he saw him about to do it, told him to stop and sacrifice a nearby ram instead. The idea is that Abrahams faith was only being tested; but to prove himself a religious man he had to be ready to kill his first-born. Nwoye’s conversion to Christianity is revealed as an act of upheaval against his father, so there could be a sense that he is declining to be sacrificed or to follow his father. 7.) For me, Okonkwo values his feeling of success and importance more than the rules of his village. Some evidences are: he violated the rule on the Week of Peace by beating his wife, heShow MoreRelatedThe Center Does Not Hold: A Cultural-Religious Hole in Achebes Things Fall Apart and No Longer at Ease1339 Words   |  5 PagesThe Center Does Not Hold: A Cultural-Religious Hole in Achebes Things Fall Apart and No Longer at Ease Both Okonkwo in Chinua Achebes Things Fall Apart and Obi in No Longer at Ease represent departures from two worlds, left in a kind of limbo which offers no way out and no salvation. 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Three factors thatRead MoreThe Fundamental Forces in Nature1110 Words   |  4 PagesThe point we are going to get to are the coming about of these theories and how they are seen in the outside world and also in physics. In my paper I will be splitting up how the scientist/physicist came to contribute to the fundamental forces and how each scientist came to contribute to the coming and discovery of each force. In the second part of the paper I will be describing how each force strong and weak are used in nature. These topics will help anyone in the search for information on the topicRead MoreThings Fall Apart-Notion of Balance Analysis1633 Words   |  7 PagesNotion of Balance in Things Fall Apart The notion of balance in Achebes novel is an important theme throughout the book. Beginning with the excerpt from Yeatss poem, The Second Coming, the concept of balance is stressed as important, for without balance, order is lost. In the novel, there are many systems of balance which the Ibo culture seems to depend upon. It is when these systems are upset that things fall apart. Okonkwo, the Ibo religion, and ultimately, the Ibos autonomy were broughtRead More Notion of Balance in Things Fall Apart by Achebe Essay1634 Words   |  7 PagesNotion of Balance in Things Fall Apart by Achebe The notion of balance in Achebes novel is an important theme throughout the book. Beginning with the excerpt from Yeatss poem, The Second Coming, the concept of balance is stressed as important, for without balance, order is lost. In the novel, there are many systems of balance which the Ibo culture seems to depend upon. It is when these systems are upset that things fall apart. 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The molecules bounce around are either attracted to each other or repelled. These are the same forces that bring a poem down the page. The word choice either allows the lines to fit together or for them to be forced apart. A poem itselfRead MoreThe Law Of Conservation Of Charge Essay1728 Words   |  7 Pages Objects and materials that can be found today have been sorted into categories based on their ability to conduct or repel electricity. Metallic objects can be vaguely combined into a group that is known as conductors. While things such as wood, rubber and plastics fall into the insulators category. The category of conductors can best be described as charges being transferred on a molecular level from the object to a conductor. Insulators do not allow electricity to easily flow through them. Another

Essay on The Unethical Nature of Operation Iron Triangle

The 3rd Brigade, 101st Airborne Division, a unit known as the Rakkasans, were conducting Operation Iron Triangle in 2006 in Iraq when soldiers killed eight unarmed Iraqi men. The US military severely reprimanded the Commander of the Rakkasans, COL Michael Steele, for the unethical command climate his leadership allowed to exist within the unit at that time. This unit will need a new commander that can set and maintain an effective, ethical command climate through his leadership. That new commander should resolve the issues that led to the reported war crime in order to establish a culture that perpetuates an ethical command climate. According to MCRP 4-11.8B, War Crimes, there are a number of factors that when present can lead to war†¦show more content†¦Third, COL Steele offered trophy knives as a reward for killing insurgents or exemplary service. Offering an award for exemplar service is a good idea but a reward based on insurgent kills is not. It further dehumanizes Ir aqis and places an emphasis on killing over other mission objectives. Fourth, COL Steele did not communicate the Rules of Engagement (ROE) very well with his unit. His speeches emphasized his core principles of â€Å"be precise; be lethal; be safe,† but that caused his soldiers to believe that COL Steele wanted them to shoot instead of capture potential insurgents. Fifth, at the company headquarters, soldiers had posted a kill board that tracked the number of Iraqis killed during operations. This kill board represents the degree to which COL Steele’s soldiers were dehumanized the Iraqis and were confused over the ROE. These issues would eventually lead to the war crime being committed during Operation Iron Triangle. A new commander taking over the unit following COL Steele’s departure will have to establish a command climate that overcomes the current culture within the Rakkasans. The new commander must confer with his leadership team to determine what the issues are within the culture that leads to the unethical command. The first step should be to disseminate command climate surveys. The results of the command climate survey would help judge the extent to which soldiers assess the ethical situationShow MoreRelatedDegrees Of Inequality : How The Politics Of Higher Education Impacted The American Dream1866 Words   |  8 Pagesitself is empirical in nature, and is the culmination of eight years-worth of mixed-methods research. According to the â€Å"Acknowledgement† and â€Å"Notes† sections of the book, Mettler, the researcher, author, and American Institutions professor at Cornell University, conducted interviews, document analyses, and statistical analyses for this study . 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Report On Gender Inequality And Inequality Essay - 1403 Words

INSTITUTION: NAME: COURSE NAME: COURSE NUMBER: INSTRUCTOR: DATE OF SUBMISSION: REPORT ON GENDER INEQUALITY Introduction Gender inequality is a state in which there is an unequal treatment or perceptions of individuals based on their gender. (forum, 2014). Gender inequality have been brought about by both people perspective and also through inheritance. Gender inequality have brought about degradation of economic status of the country. Gender inequality goes hand in hand with economic status of a country. Gender inequality plays a great role in increase in poverty levels. The greatest percentage of population is made up of women who are majorly unequaled. This hence reduces development of a country by almost half of what is expected. Background information From the history of USA gender inequality began diminishing and a gender equality started being realized in 1900’s (LSE). Even though this has been realized gender inequality is still realized today in areas such as in participation of political representation, unequalness in household jobs and also unequalness in specified type of job such as Engineering. The equality of people in a nation is key to sustainable development of a country. If half of the population is underutilized, the economy of a country will never grow and hence increase in poverty levels. Some areas of study such as water management calls for gender equality for realization of a sustainable development. This gender disparity may be broughtShow MoreRelatedGender Inequality In Australia Essay1622 Words   |  7 Pagesdominant partner, who belongs primarily to the public sphere. These historic gender norms have been deeply imbedded within Australia’s social foundation, and although society has gradually shifted away from these roles, evidence suggests that this gender inequality still riddles the modern day workplace. 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It illustrates background context, analysis and future direct, as well, there is 2000 words limit. 1.3 Definitions Gender discrimination is a situationRead MoreGender Equality And Gender Inequality921 Words   |  4 PagesAccording to the dictionary, the definition of gender equality is the state in which access to rights or opportunities is unaffected by gender. Gender inequality is happening, where women have less control over resources, less power than males, and fewer opportunities across social, economic, and political life. Gender inequality is happening because of women’s physical difference in education, work pay and job opportunities, family and culture, religion, and government. This is due to the stereotypical

New Advanced Strategic Brand Management - Myassignmenthelp.Com

Question: Discuss about the New AdvancedStrategic Brand Management. Answer: Introduction The report focuses on the evaluation about the marketing strategy of Coca- Cola. The study reflects on the concept of 8P marketing mix and its application on one of Coca- Cola product offerings. The Coca-Cola is one of the biggest beverage organizations that refresh customers with more than 3900 beverage choices. This company is one of the valuable as well as recognizable brands in the globe. Their portfolio features with 21 billion brands, out of which 19 are available in reduced options. Even they are the worlds biggest distribution system and hence distribute the products in more than 200 nations. The goal of this organization is to satisfy the needs of the consumers and packages their products in varied sizes to appeal specific consumers. The marketing mix refers to as the set of different marketing tools, which the company uses for pursuing its marketing objectives. It is mainly the standard strategic instrument that the company uses for formulating the product development plan and promotions. Occasionally the service marketers might refer to 8Ps marketing mix (Saren et al., 2012). This type of marketing mix facilitates this organization to review as well as define the vital issues, which impact the marketing strategy of their goods and services. However, this marketing mix helps the Coca-Cola entity to understand the synergy as well as dynamics that are involved among the important elements. Marketing Mix Concepts 8P marketing mix refers to the framework that helps in evaluating their existing business through proper approaches. It is also considered as useful model that helps in evaluating particular organization rivalries and set their marketing strategy according to it. This new 8ps are usually flexible for including the role of consumer service as well as adapt to all types of business that sells both products and services (Ribeiro, 2015). The 8Ps marketing mix includes- Product- The main hub of marketing effort is that the commodity must be according to the consumers desire. Even if the company has the best marketing, they might face difficulty selling the commodity for which it has no demand. For this reason, the marketing manager of the organization should understand about how their product will facilitate the customers in solving the problem (Ribeiro, 2015). Some of the organization uses a vital tool at this stage, which is product testing. This testing however helps them in making the product decisions regarding designing, packaging, brand names, etc that accompanies with the commodity offering. Place- It refers to the location where the businesses carry out or distribution channels utilized to reach marketplace. This involves decisions regarding distribution channels that are to be applied, the outlet location, transportation method and levels of inventory to be held. The distribution channels mainly involves independent intermediaries including retailers, distributors by which product passes to their consumers. These intermediaries however give cost- effective access in the marketplace. Promotion- Promotion mainly encompasses advertising, sponsorship, sales promotion, public relations, personal selling etc. Through promotional mix the target customers are usually made aware of product existence and benefits it confers on the customers. Usually, the organization makes their first contact with the customers through promotional efforts. Therefore, promotion raises the customers expectations as well as drives the companys overall sales. Price- Price mainly covers the total amount that the customers pay for acquiring the product. It represents the unit basis that the organization receives for a specific product that is being marketed. The marketing manager mainly focuses on the pricing objectives and the factors influencing price setting. However, if the customer value is positive, then the product is priced more than its monetary value. Product price is also influenced by their distribution plans, markups, cost of value chain and competitors price their product. People- They basically defines service. This relates to the staffs that have direct contact with their customers. One of the vital operations of the business is to select, recruit and retain those people for doing the job involved in this marketing operation. The staffs in this Coca- Cola Company mainly have standard uniform. They focus on prompt as well as friendly service to their customers from their staff. Process- The Companys design the processes for maximizing the consumers enjoyment throughout. Some of the process problems which are annoying for consumers are process elements that place providers convenience ahead of customers. The procedure at Coca- Cola organization is transparent as well as hidden (Hitt, Ireland Hoskisson, 2012) It involves several processes including bottling as well as labeling solutions. The vital stage which this company considers is their control for getting products at proper time and selling the beverages for the target customers. Physical evidences- All visible as well as tangible traces of the business, which the consumer encounters preceding to purchasing of products are defined as physical evidence. However, advertising, corporate brochure, signage are the vital part of physical evidence in business (Drucker, 2013). Some of the company uses physical evidence for gaining competitive advantage as well as create good brand image. For example, the Coca- Cola signage that reassures the customer through branding. Product Distribution- Distribution indicates how the commodity reaches their customers for example, retailing point. Effective distribution is essential for the company to achieve their marketing objectives. However, it is necessary for the organization to distribute their product to the customers at right place and time. There are three kinds of distribution strategies that most of the organizations use based on their product features (Ribeiro, 2015). These strategies include- intensive distribution, selective distribution and exclusive distribution. Intensive distribution denotes the distribution of impulse or less priced products. Extensive distribution involves distribution of high priced products and thus needs sales detail from mediator. Furthermore, selective distribution occurs producers require higher geographical spread. Partnerships- The Company should seek for new partnership as well as manage their existing partners for improving their marketing operations. This would also help them to maximize profitability level and improve the business performance. Applying the components to one of the product offerings The Coca-Cola organization has developed several new products, out of which Diet Coke has gained huge success since it created good sales and overtook existing brand named as Diet Cola. Currently this product has been ranked as third biggest soft drink being sold in the global marketplace (Singh, 2012). This product is also known as Coca-Cola Light in some places and has been subsidiary of parent organization. The 8Ps marketing mix of this product is illustrated as under- Product- The Coca-Cola company applied separate formula to produce this Diet Coke. The calorie content in this product in 330 ml can is 1.3 kilocalories. This organization has produced several flavors of this diet Coke, which includes- Splenda Diet Coke-Launched in 2005 and has about 2.83 mg of total caffeine content Diet Coke Lime- launched in 2004 and is presently available in US, UK, Canada and Ireland. Diet Coke Cherry- Launched in 1986 and is mainly available in US and UK with cherry flavor Place-Diet Coke has created good marketplace by its quality. The launch of this product was restricted to several markets in the US. But its network was spread to near about 150 nations. At present, it is highly successful brands and hence its is available in the nations such as Australia, Austria etc. Price- The product price is one of the vital components which have direct impact on demand as well as supply of this product. In fact, proper pricing policy has been vital for brand success and hence is considered as medium for generating higher revenues. This in turn helps them to expand it in the customer market. Coca- Cola has applied numerous pricing strategies for this brand. They applied skimming pricing policy during the launch of Diet Coke and after switched to competitive pricing policy due to availability of similar products produced by rivals organization. Moreover, they also applied penetration policy for creating new markets in each nation. This strategy facilitates them to retain loyal consumer base as well as create good revenues from this pricing policy (Gilaninia, Taleghani Azizi, 2013). The Cokes price was highly reasonable with respect to their rivalries. Promotion-If any product is of high standards, the company must apply proper promotional activities. The company targeted those persons who are conscious about their health and suffering from diabetes. In fact, absence of less sugar content also facilitated this brand in achieving desired success. This company also followed aggressive policy in promoting this product, which in turn helped them in increasing awareness as well as visibility among the customers. People-Coca- Cola also employed huge number of staffs and provided training to them, so that they can provide good service to the customers ( Armstrong et al., 2015),. This however helped them to attract large number of customers and attain their trust about this brand. It alsi helped them to attain good reputation. Process-The packaging of this product was done in appropriate way, thereby it involved bottling as well as labeling this solution. In order to keep the quality better than other product, they changed their process of operation. They segmented levels pf income through packaging. For low income persons, they made returnable glass bottle while for high income people it was non returnable bottle. Physical evidences-the logo of this Diet Coke and the advertising method also helped them to attract customers in the new market. Product distribution-This product has good distribution network for marketing their products competently and efficiently. This company has applied intensive policy in distributing this product in order to make it available in the grocery store (Rohm, Kaltcheva . Milnes, 2013). However, diet Coke can was easily available and hence could be purchased in convenient manner. Partnerships-.they also partnered with other companies in order to produce best quality product. They associates with the several bottling partners in order to discuss about their development of the main performance indicators for this coca-cola systems. The associates as well as representatives from their bottling partners have helped them to determine feasibility owing to legal as well as management complexity of this companys system. Contemporary issues facing the marketers in the present world The contemporary issues facing the marketers of the coca- cola includes- Corporate social responsibility (CSR)- CSR refers to as the commitment for improving society well being through some discretionary business practices as well as corporate resources contribution (Tai Chuang, 2014). Few areas of CSR interest are the welfare of laborers, environment protection etc. Some of the CSR issues that the marketers of coca- cola faces in the present world includes- This company has been accused of containing high pesticide residue level that has been found through different tests. Another issue was that they have been accused of causing shortage of water in several areas. In fact, they have given allegation of creating water pollution through the discharge of wastewater. Advances in technology- Though advancement of technology helped the marketers, they faced several issues such as face to face interactions between marketers and customers and training the team for developing new products (Berthon et al., 2012). As targeting international audience is one of the key components of marketing, the marketers of this company also faces huge challenge they could not identify the persona of the buyers. Social media interactions- In the recent era, the marketers face huge challenge of social media interactions due to absence of guildlines provided by the government (Hastings Domegan, 2013). In addition, the marketers might face inadequacy of information, which in turn adversely affects the organization. However, the marketers faces difficulties in making decision based on this information (Royle Laing, 2014). Furthermore, bad feedback from the customers might discourage the marketers of the organization. Ethical concerns- The marketers faces ethical issues regarding marketing campaigns as it might target the children (Kuo Rice, 2015). Some of the advertisements that are directed towards the children can impact their mental condition. Globalization- Globalization has created several problems for the marketers in this century. The brand name choice is the vital issue that some companies like coca- cola faces as it is used around the globe for flagship of their products (Royle Laing, 2014). They also face huge competition in terms of pricing and distribution of products owing to globalization. Contemporary issues impacting marketing strategy of Coca- Cola Contemporary problems adversely affected the marketing strategy of Coca- cola. Due to CSR issues, this company had to face long legal process and hence they lost their customers trust (Wilson, 2012). In fact, the overall sales of few products lowered and also damaged their reputation. Moreover, advancement of technology also reduced efficiency of some of the marketers of this company. As Coca- Cola faced several challenges for being globalised, the company tried to provide good quality and refreshing products. Few advertising campaigns also created conflict between the company and society (Keller Fay, 2012). This in turn influenced their targeted audience and pricing policy of the company. Although technological advancement improved their distribution network, the technological issues increased the overall cost of the production and distribution. Globalization issues also influenced their marketing strategy and hence they changed their logo as well as slogan of each product. These i ssues also adversely impacted on their partnerships of this company. Recommendations for helping Coca-cola to face contemporary issues As globalization created branding issues for coca-cola, their marketers should introduce new recipe for the original products. They should create slogans for each product in order to make their own identity and achieve success. Additionally, as technological advancement also creates issues for the marketers of coca- cola, their marketing strategies should include providing training and development to their marketers. They should also provide education to their marketers about the social media interactions, which in turn will help them to attain feedback from the customers about the product and make changes accordingly. It will also help them in building good relationship with their customers. Coca- cola should also made effort in improving the community areas by making some initiatives regarding waste management and climate change. They should also focus on supporting society based rainwater harvesting projects for restoring levels of water and promoting health education. In context of ethical concerns, the company must focus on responsible marketing (Baker, 2014). This means they should make their marketing campaigns in responsible as socially sustainable way. As society shapes advertisements, the company should focus on the making advertisements that consist of moral values. Conclusion From the above report, it can be concluded that adoption of proper marketing strategies by the Coca- Cola Company helps them in gaining competitive advantage against their rivalries. Although they faced some contemporary issues, they adopted new marketing strategies in order to mitigate these challenges. Moreover, it also helped in building good relationship with customers and attains their trust. This also helped them to maximize profit and lower their debt level. As a result, this improved their financial performance of the company and helped them in expanding their business globally. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). 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